Twitter is a powerful social networking channel with more than 145 million active daily users.

Twitter should be a part of your marketing strategy.

Typically you are able to find the latest information about virtually any topic, whether pop-culture, local or global news, work, and also companies updates you care about.

On Twitter, you will get a golden opportunity for your business to create customer insights & opportunities to build your brand, drive sales & win fans. Many brands are able to market on Twitter to engage users & followers, increase brand awareness, boost conversions, & more.

Twitter makes it easy to distribute content but with 500 million tweets sent every day, you need to be strategic to grab the audience’s attention.

You are thinking of reaching millions of people through a free social media platform. But how do you actually ensure you’re creating fantastic strategies so the people will want to interact with?

We’ve got everything you need to create and implement a highly effective Twitter marketing strategy that gets results.

In this guide, we’ll answer that question along with some others including what a Twitter Marketing Strategy is, how you can implement & how you can use it for the business.

This Twitter Marketing Strategy will help you to improve your marketing efforts on the platform.

Twitter Marketing Strategy

Once you understand how the platform works and how it fits for your business, overall social media strategy will be key to success. As you do social media with plans of action, twitter is no different.  

Creating a Twitter marketing strategy will require a goal & the goal of Twitter marketing strategy is to attract new followers, leads, boost conversions, improve brand recognition & increase sales. A well-planned strategy on Twitter can make you create, publish & distribute the content for your buyer audience & followers.

How to create a Twitter Marketing Strategy

Let’s start into some Twitter marketing tips that any brand can use to make the most out of the platform. 

1.Audit Your Accounts 

If you don’t have a twitter account, you need to create one and if you have an existing Twitter account, the first thing to do is to run a Twitter Audit. Collect information like Followers, Engagement Rate, Tweets posted & followers. Twitter Analytics can provide you these insights. 

You also can analyze the hashtag performance, individual tweet performance. Find out which Tweets are performing the best and it will give you an idea of the type of content that your audience is engaging. Once you are done with auditing existing accounts, you’ll have bottom lime for your Twitter performance. This will help you to build the next level of your strategy and i.e. setting a goal. 

2.Set Measurable Twitter Goals

As mentioned above, Creating a Twitter marketing strategy will require a goal & the goal of Twitter marketing strategy is to attract new followers, leads, boost conversions, improve brand recognition & increase sales. A well-planned strategy on Twitter can make you create, publish & distribute the content for your buyer audience & followers. Instead of publishing Tweets & hoping for the measurable actions, set goals & objectives for Twitter.

Keep in mind that, always set goals that are clear & measurable. Someone said, “If you can’t measure it, you can’t manage it.” Create Specific, Measurable, Attainable, Relevant, and Time-bound S.M.A.R.T Goals. Measurable goals will help your business meet its overall marketing goals. Goals for Twitter can include – 

  • Increase Brand Awareness 
  • Generating Leads 
  • Increasing traffic 
  • Building Brand Loyalty
  • Boost Conversions 

After insights over a week or a month, you can analyze what’s working with your strategy and what needs to be changed.

3. Keep An Eye On Your Competitors’ Accounts

Competitive analysis will give you plenty of quantitative & qualitative data to back your own business decisions. To make your analysis truly useful, it’s important to pick the right competitors to analyze. Don’t forget to review the Twitter accounts for your industry competitors. 

You can follow your competitor or just simply search them to see what they’re posting. You can also view their basic details about the engagement, followers such as their number of retweets, comments & responses. This is a simple way to see some of the Twitter marketing strategies.

4.Assign Roles

Social media gives customers a convenient way to express what they feel. It allows you to interact and deal with your customers on a personal level. 

To form a team, it requires a lot of time & energy. After forming a team, you can assign a role to the pages and accounts but you really need to ensure your accounts are monitored & active. Also, you need to make sure that someone is replying to direct messages and mentions.

5.Create Guideline 

What is the need to create a guideline? It’s a document you can create and share and explain the colors, voice, words & visuals for your brand. In order to gain better results, you need more experiments. To keep your communication clear and consistent you need to create a guideline for any social media platform. Afterall consistency is the most important factor in all social media platforms. These guidelines may also help you, onboard new team members, prevent mistakes on social media. 

If you have a brand, you can include elements on your overall brand style guide. So that it will be easier for you and your team members to follow specifications regarding your brand. Also, you can make it very specific for your social media accounts like, how to use social media accounts including twitter with details like branded hashtags and how to use them, when you can use emojis, how to format links and many more. 

6.Organize a Content Sharing Schedule

Twitter is all about a two-way channel of communication with your audience. As you grow on Twitter with max. followers, above the bottom line, you’ll need to post on a regular basis to ensure they stay engaged with your business & content. It’s important to create content that encourages your audience to engage with your Tweets. 

By looking at insights, you can decide how often you should post your content on Twitter, there’s no real rule but it’s more about ensuring the content. You can also review Twitter Analytics to take a look deeper into what your engagement looks like and it will help to decide what’s working well for your specific audience. Once you’ve determined when and how often you’re going to post your content, you can also use some social media management tool in order to schedule all your posts in advance so you can focus on other tasks you have to complete. 

However, just by scheduling, you can’t forget to keep an eye on your Twitter Accounts, competitor & DMs, and mentions.

7.Analyze your impact and results

Twitter Analytics helps you understand how your content impacts your audience. This activity will help you to understand data about your audience and your account performance. This tool is free, accessible to all users & it includes information about your Twitter engagement rate, impressions, tweet activity & followers.

Depending on your business’ needs, you can also incorporate Twitter Ads. To take a deeper look at specific types of data, there are a number of other third-party resources and apps you can download and use along with Twitter Analytics. These detailed reports will give insights over hashtag performance information or how other Twitter handles in your industry are doing. 

Write A Comment