Well, well, here comes another surprise from our beloved Google.
Ready for it?
Make sure to follow this article until the very end, so that your online platform can make the necessary changes, implement the best practices decided, and get ready for the upcoming revolution.
Let the drum roll begin!!!
So, Google announced that optimal webpage experience would be a decisive ranking factor in Google search overall. This factor will also be considered for the “Top Stories” feature available on mobile. Earlier last month, Google has introduced Web Vitals for web developers and website owners.
The latest initiative has uncovered a unified set of metrics to create websites with the best user experience and search engine performance. The Core Web Vitals is simply a welcoming attempt by Google to set a group of excellence metrics to improve experiences.
Eventually, it will also determine how businesses measure their webpages’ visual stability and responsiveness.
Now that you know what’s the update will be, don’t just panic thinking about the big changes needed for your online platform. As per a Google spokesperson – “Due to this continuing Covid-19 pandemic situation; there is no specific date commitment for the next year update.
We are also noticing that many website owners are already starting to focus on polishing their website experience for customers due to the effects of ongoing pandemic and the increasing online business opportunities due to it.
With more than one billion Chrome users and near to three billion active android devices monthly, the tech giant generates most of its revenue from the web. So, we would suggest website owners and web developers pay really-really good attention to the Web Vitals that the search engine giant has confirmed necessary to the search ranking factors.
Let’s Understand the Page Experience Signal & Core Web Vitals
If you think this is the first time Google will introduce search rankings based on user experience and webpage metrics, then you are wrong. Over the years, Google has introduced several vital updates to promote user experience.
In November 2014, the revolution of “mobile-friendly” websites had started by the search giant. The company decided it as a ranking factor in April 2015. By 2018, most of the websites had adopted the term.
Previously Google has pointed out several times that online users prefer websites with quality page experience. The upcoming update will combine Core Web Vitals with existing page experience signals such as mobile-friendliness, intrusive interstitial, safe-browsing, and HTTPS guidelines to create a wholesome user experience.
As the update is going to be a large one and expected to bring some drastic ranking changes, it’s evident for them to announce it as an early warning and provoke website owners to take all the required actions in this gap of six months or more.
The upcoming update will measure the users’ perspective to experience and interact with a web page. As per Google – The Core Web Vitals will be updated annually, and more number of page experience signals will also be introduced on a yearly basis. Future updates will also be well-aligned with evolving user expectations.
The Core Web Vitals introduced last month includes loading experience as LCP – Largest Contentful Paint, interactivity as FID – First Input Delay, and visual stability as CLS – Cumulative Layout Shift. These factors indicate the speed, responsiveness, and visual stability of web pages and capture crucial user-centric outcomes.
This specific page experience signal, which is a part of Core Web Vitals, measures the load time of a webpage. The loading performance of a website will be determined by it. The optimal LCP is 2.5 seconds or less for a website. Above that and your website will need to work on its loading speed.
The following one states the user interaction for a website. In other words, FID measures the responsiveness of a website with its users. A webpage needs to have an FID measure of 100 milliseconds or less to be considered as an ideal one.
CLS measures the unexpected layout shift of a webpage’s visible page content. An ideal Cumulative Layout Shift measure is 0.1 or less.
Google is targeting core web vitals to offer its users better webpage experience with the addition of higher engagement valuable information. The websites with the best overall information and superior page experience aspects will rank higher with definite reasons. Google also states – “Having great page experience signals will not subpar the factor of having high-quality and relevant content. If there are multiple pages with similar quality of content, then page experience signals will be the decisive factor for search engine visibility.
How Page Experience Signals Will Cooperate With The Top Stories Feature Available On Mobile?
The upcoming update will also incorporate to the ranking criteria for Top Stories pages featured in the Top Stories feature on android devices. The definite requirement of AMP – Accelerated Mobile Page for Top Stories will be removed. However, the platform will continue to support AMPs and AMP page links when available. This will definitely make website owners without AMP happy as their pages with good page experience signals now can be featured on Top Stories as per the new policies.
Now that page experience signals will be extremely vital for website performance, website owners and web developers need to keep strict eyes on them. As of now, there is no specific tool produced by Google to measure experience, but there are specific tools available to measure individual components of page experience signals.
The Core Web Vitals can be measured with few available tools, which include:
* Google Search Console – Helps to assess an entire website. It will display the characteristic measures for better webpage experience.
* PageSpeed Insights – The tool has been updated with Lighthouse 6.0 and capable of measuring Core Web Vitals introduced by Google.
* Lighthouse 6.0 – This popular, open-source tool can be used to improve the quality of web pages and user experience at the same time. The metrics available in the tool will help to determine, diagnose, and optimize user experience for a website.
* Chrome UX Report – The tool measures all three crucial metrics of Core Web Vitals with real-time data acquisition. The tool has updated recently with recent Core Web Vitals on its web page.
* Chrome DevTools – The tool is exclusively able to identify visual disturbance issues. Chrome DevTools can also be used to measure TBT – Total Blocking Time, which is helpful in solving First Input Delay.
* Web Vitals Extension – This plugin also measures all the metrics of Core Web Vitals in real-time. It can be downloaded easily from the Chrome Store.
The recent update of Core Web Vitals will definitely improve the user experience and uncover a whole new path to achieve search engine rankings with better business opportunities. The updated results can easily be experienced in both desktop and mobile platforms. Website owners still have six months of valuable time to repair their page experience signals and experience a great search engine boost for their online platform.
What’s your thought on this? Leave us a reply and let us know your queries if you have any.