Recently Google has shared insights into what’s trending on Google Maps in January 2021.

Google’s data on trending searches in Maps compares December 2019-January 2020 vs. December 2020-January 2021 to identify which queries are up (or down) this year.

Local Travel

People are more interested in local travel than international travel. This is mainly because of COVID-19 travel restrictions.

Searches about local bed and breakfasts have increased by 20% in January 2021 compared to late 2020, which indicates people looking things more closer to home.

Eating Healthy and Gym Interest

Queries for local gyms increased by about 25% from December to January. Looks like people are more interested in having healthy life. Eating health is also priority in January 2021, the searches for “healthy” options spiked by 46% at the start of the month compared to December.

Liquor Stores Searches

People were not interested to find out local liquor stores as searches dropped by 11% as compared to December. This is mainly because of December long holidays & parties.

For more on Google Maps trends, see Google’s blog post here.

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